'Back to Basics' they said. Well back to basics is just what they've done! First Base from the beaches of Bondi only sprouted nine months ago, but is absolutely smashing it! Designer Ali Cotton has embodied her love for skate and surf culture to form a brand that brings it back to…. that’s right, the good ol' basics.
Cotton, who is also a stylist, has collaborated with photographer Jody Pachniuk to shoot the editorial 'Oh boy' with the amazing French model Chloe Lecareux. The result is clean, fresh and simple showing that sticking to the basics is always best.
Surf, skate and sportswear are chucked into a melting pot with laid back tees, tanks and dresses that produce a beach to bar solution.
Designer: Alison Cotton
Photographer: Jody Pachniuk
Model: Chloe Lecareux